Step into the world of strategic marketing at the International Marketing Case Competition (IMCC), the premier case competition of the 22nd MIST. Designed for high-achieving students from across Indonesia and beyond, IMCC challenges participants to solve real marketing issues provided by our Competition Partner. This is more than just a simulation, it's a direct engagement with real industry problems, where innovative thinking, data-driven insights, and creativity come together to deliver impactful solutions.

IMCC unfolds across three competitive stages: the Preliminary Round, where teams craft research-backed proposals; the Presentation Day (Semi-Final), where selected teams pitch their ideas online to a panel of judges; and the Conference Day (Final Round), where the top teams present live in Jakarta. Throughout the journey, delegates receive expert feedback, attend curated marketing sessions, and engage in exclusive discussions with industry professionals, all designed to refine their skills and deepen their understanding of modern marketing.

What sets IMCC apart is its commitment to both excellence and relevance. Participants don’t just compete, they collaborate, learn, and grow in an environment that mirrors the pace and complexity of the marketing world. With opportunities to win cash prizes, gain professional exposure, and have their ideas considered for implementation by real companies, IMCC is where the next generation of marketing leaders begins to take shape. Join us and turn bold ideas into real-world impact.