KaMIST
Back at it again with KaMIST! Your weekly dose of insights into the latest marketing trends. This week, we’re diving into the latest sensation, the Katseye Gap Advertisement.
The Katseye x Gap “Better in Denim” advertisement is a fashion campaign that became one of the most viral ads of 2025, combining music, dance, and style to promote Gap’s new denim line. Instead of just saying “our jeans are nice,” Gap made a fun video with the popular girl group Katseye dancing in denim. It’s like showing, not just telling, making you feel excited about jeans instead of just hearing facts.
The ad featured Katseye performing energetic choreography with over 30 dancers, styled in different denim looks; baggy jeans, skirts, low-rise cuts. The music was a throwback hit, Kelis’s “Milkshake”, which connects with older audiences while still being catchy for younger fans. The bright, playful vibe and Y2K fashion nod made it instantly shareable on TikTok, Instagram, and YouTube.
The ad hit 400 million views in just 3 days, proving people didn’t just watch it, they shared it everywhere. This ad also highlights the emotional appeal to targeted customers. Instead of only selling jeans, it sold a feeling: fun, confidence, inclusion, and nostalgia. Katseye is a multicultural, globally recognized group. Using them made the ad relatable to young fans around the world
The Katseye x Gap campaign shows how smart marketing can transform a basic product like jeans into something exciting and trendy. By using music, dance, and a popular group, Gap made denim feel fun, modern, and worth talking about. It’s a lesson that the best marketing doesn’t just advertise, it entertains and connects with culture.
Wanna get more insights into marketing? Tune in every Thursday for more KaMIST!